Titanium, tourbillon, Isograph technology Furthermore, they were the first luxury watchmaker that dared to enter the smartwatch market with their Connected series.Ĭarrera Heuer 02T Nanograph, CAR5A8K.FT6172 For example, TAG Heuer's engineers regularly use materials from the motorsport and aerospace industries. Throughout its history, TAG Heuer has distinguished itself as an innovator in the industry – a legacy this Swiss watch manufacturer continues to this day. However, more recent collections like the Formula 1 and Aquaracer series of diving watches are also highly popular among the brand's fans. Models like the Autavia, Carrera, and Monaco quickly earned cult followings and remain integral parts of TAG Heuer's current catalog. What's more, the manufacturer added dashboard instruments for cars and aircraft to their repertoire in the early 20th century.Įdouard's great-grandson, Jack, made Heuer watches the de facto standard of the racing world in the 1960s. Founded in 1860 by Edouard Heuer, this company has been producing chronographs since the very beginning. Few brands enjoy so close a relationship to motorsport as TAG Heuer.