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Serial game developer Alex Hicks earned over $1 million per year creating games for the platform, all before his 25th birthday. Need proof? Jailbreak, one of the platform’s most popular games, was built by teenager Alex Balfanz, who paid for his college degree entirely with his Roblox earnings. It really takes user-generated content to a whole new level. That means brands and makers of all ages can earn money if the games they build become popular. A portion of the sales ( about 28 cents per dollar spent) goes back to the game’s creator. Though the platform itself is free, users can make purchases within each experience. Other categories focus more on agility, strategy, or skill. Millennials, think of them like Gen Z’s version of Club Penguin. These are less games and more virtual hangouts. Many of the most popular games on the app, including Adopt Me! And Brookhaven RP, fall into the roleplay category. Users can dabble in games tagged as roleplay, adventure, fighting, obby (obstacle courses), tycoon, simulator, and more. Games on Roblox are officially called “experiences” which fall into a variety of genres. Billing itself as the “ultimate virtual universe,” Roblox experiences are places where users can socialize, build their own spaces, and even earn and spend virtual money.

It combines gaming, social media, and social commerce.

Roblox is an app that allows users to play a wide variety of games, create games, and chat with others online. Download our Social Trends report to get data from over 10,000 marketers that you can use to plan a viral-worthy social strategy in 2023.